Nov 24, 2006
PRIVATE SALE AT THRESHER’S
[Click here to download coupon etc.]
Back up the truck!
We know the numbers and sometimes we just shake our heads and wonder, ‘how do they do it’?
For ten days from 30 November until 10 December Threshers will be running a 40% off sale at their stores. The sale won’t be advertised and they are not promoting it at all, even in the store.
That means 40% off Stormhoek and all of the other wines and Champagne in the store.
You’ll need a coupon. Download it here [PDF file].
25 Comments, Comment or Ping
Reno Muse
I am elated to be able to buy Stormhoek here in Reno, Nevada at World Market: Cost Plus store. Thanks so much for delivering your product to us crazy Americans! Love it, love it!
Nov 25th, 2006
Jason
Thanks Reno, I understand Cost Plus has been really supportive. Tell your friends;-).BTW- Which store do you buy it at?
Nov 25th, 2006
Malibu.in
This looks like a great deal!
– Scott
http://www.MALIBU.in
Dec 1st, 2006
Miles
that is brilliant, thanks guys!
Dec 1st, 2006
Keith
I dont seem to be able to download the Thresher voucher.
Dec 1st, 2006
chris horner
This wine is cheaper than the cost of going to France and filling your boot with wine. At least it keeps the money in old blighty and boosts our economy.
Another tip, sell your house for FREE us our House selling portal
House Search UK
No estate agent needed, No fees to submit your detail…Example House For sale in Cheltenham
Cheers
Chris Horner
Top Page
web marketing success
Dec 1st, 2006
Greg
I’m sure you may have noticed an increase in visits to the site – the Threshers voucher has spread like wildfire! It’s on the BBC news site here http://news.bbc.co.uk/1/hi/business/6198828.stm
which also gives a link to this site.
Thanks guys!
Dec 1st, 2006
Jamie Goode
This has now been picked up by the BBC news site. An incredible piece of viral marketing – well done guys!
http://news.bbc.co.uk/1/hi/business/6198828.stm
Dec 1st, 2006
Peter Parkes
The BBC has just run a story about the voucher – if there’s one way to drive traffic, you guys certainly seem to have found it.
What’s the current download count looking like?
Dec 1st, 2006
Offer Codes
Great news and fantastic offer!
We’ve add it to our discount codes site – http://www.offercodes.co.uk
Thanks.
Dec 1st, 2006
The Jiveman
Genius. A web private sale that seems to have gone bigger than could have been imagined (unless by the far sighted souls who came up with this idea!). Amazing – I’ve got the vouchers sent to me by peers as well!
Dec 1st, 2006
Diddly
How do you know which stores are participating – all those in the Thresher Group or only some areas in the country?
Dec 1st, 2006
jason
Thanks everyone, we’re going to post the BBC News and Radio clips.
Diddy, Offer available at all Thresher Stores.
Dec 1st, 2006
big eddie
yes people this works, just back, and what a saving. many thanks
Dec 1st, 2006
Zaine
The download in both formats it does not load isn’t working – why?
Ty
Zaine.
Dec 1st, 2006
Clive
Is going all over the internet and TV, just saw it on the news and it is in some of the papers:
This is Money
Dec 1st, 2006
Rob Baker
Amazing: 800,000 downloads of your offer.
Was it planned or was it intentional? Whatever the aims it is ne of the best campaign results I have heard of.
It is even on the BBC
Dec 1st, 2006
Phil
This voucher has even been posted on Rpoints.com one of the UK’s BIGGEST cashback sites!!
Dec 2nd, 2006
Ross Hill
Amazing story, congratulations for being tagged as the incubator of the Thresher virus.
Dec 3rd, 2006
Rob
Brilliant story, everyone has picked up on it, I got wind of it here http://www.sendmediscounts.co.uk/news-75.html
Dec 6th, 2006
Ward
Whats so clever or viral about a 40% off coupon? I don’t get it. Looks pretty straightforward to me.
Dec 7th, 2006
Jason
Agreed, it was neither clever nor viral.
Dec 7th, 2006
Steven Gordon-Wilson
Fantastic marketing campaign…it began as “The Secret Sale” which only the privelaged few could have, and then all of a sudden, it is leaked onto the ‘net and downloaded a million times? The profits that Thresher are going to make this weekend are going to be astronomical…well done Thresher!!
Dec 8th, 2006
John
As a statician, I’ve always been told by my teachers to doubt numbers whenever I saw them.
Jan 16th, 2007
Johnny
SO nice you know this stroy so great. I like it.Althought I am a student of a college in ShangHai.But I always like wine in my life.I am look forward to know New friends with wine.
Apr 30th, 2008