Tagline Feedback Requested!


We’re having an internal discussion at Stormhoek, about what the final tagline on the front label of our new “Couture Rose” should be. The main take-out is that we want to communicate in a fun, funky way that this rose tastes BEST with ice (‘cos it does!). Expressed in as few words as possible. Here’s our shortlist:

1. Magic over ice
2. So nice with ice
3. Pour over ice
4. Nice over ice
5. Happiest over ice
6. Best over Ice

Some of Hugh’s readers have recommended the following (some of my favourites so far…)

1. Accessorize with Ice
2. Ice. Drink. Repeat
3. Made for Ice
4. Best served over Ice
5. The New Ice Age
6. Twice as nice with Ice

Anybody have any ideas? All opinions and different suggestions gratefully received.

Catherine x

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22 Comments, Comment or Ping

  1. “Go ahead, try it with ice,” or the more concise “Try it with ice.”

    (A suggestion, not a command)

  2. Lee


    Something about rocks – ice being rocks – rocks being ‘bling’- synominous with modern couture.

    Rose on the rocks?

  3. “Happiest over ice” gives the wine a character,
    “Made for Ice” emphasizes the craftsmanship, these are the best two.

  4. Shane

    Best spliced with ice
    Best cut with ice

  5. On Rocks It Rocks

    Pour Over Ice

    Its Cool on the Rocks

    Its Cool on Ice

  6. Smart over Ice

  7. Still like the simple “Nice with ice”

  8. Thanks everyone – we’ve had great feedback so far and will be making a decision tomorrow… winner gets some wine!

  9. AC

    Ruinite’s slogan years ago was
    “Ruinite on ice? Nice!”

    (might want to go in another direction to avoid any comparisons)

  10. #4 and #3 sound 9CE

  11. Jayne

    Just a few thoughts re tagline:

    For your ice only

    Not to be licked

    With ice – can’t be licked

    Created for ice

    Just the tip for the ice bird

    Over ice is nice

    Heaven on ice

  12. Mark C. Johnson

    Add Ice, it tinkles when you shake it

  13. Mark Denison

    ” Stormhoek cubed ”
    ” Cube it! ”
    ” Stormhoek Rose…..cubed!”

    I think Stormhoek

    ……might be too subtle..??

    Nice one y’all!

  14. Ivo Cox

    I have to wright something about the magic over ice wine.Pleace woud you send me some information from this wine and your winehouse
    tank you so much Ivo Cox.

  15. Chris

    Probably too late for this, but I kinda like “Rocks N’ Rose”


    Rose over ice is sooooooooooooooovery nice

  17. B2B PLC

    We would like to taste it.

  18. Splash over ice for extra zing!
    Over Ice adds Zing / Ping / Something mebbe?

    implying that you can drink it however you want but for extra nice try over ice

  19. How about, “Ice me nicely” ?

  20. knittelhopper

    Here’s a few. Although I’m sure I’m way too late.

    Just add ice.

    Ice, please.

    Ice it.

    Let’s chill.

    Froze rose.

    Sweet Shiver.

    Chill it down.

  21. Pegotty

    Glass, Ice, Drink, GIDdy

  22. Love on the rocks.
    (A riff off of LEE’s “Rose on the rocks”.)

    After all – Rose = Love.


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