We Were Going to Buy A Superbowl Ad, but Went With a Plank of Wood Instead

Middle of Nowhere 


Ah the challenges of marketing on a budget. Now that we have a deep pocketed owner, we thought: WTF, he’ll spring for a Superbowl ad and maybe a minute or two on 60 Minutes, but with 30 second Super Bowl ads going for a cool, $ 3 Mill, he told us to scale it back a bit.

 So, we asked the crazy cartoonist to something a bit more, um, Cheap.

Final Budget $127.42. It went something like this:  

    Board from hardware store   $46.52

                                    Paint from hardware store     $21.45

                                    Gas to drive to desert              $ 2.45

                                    Beer for Cartoonist            J  $57.00

    Total Ad Budget:                     $127.42           

Ah heck, Hugh thinks he can get West Texas cowboys to give up their beer and go for Stormhoek. It’s an act of complete futility, but that is exactly why we are doing it.

Good luck, Hugh. 

PS: Our Texas distributor:  RNDC

San Antonio 210-224-7531 6511 Tri-County Parkway Schertz TX 78154

Dallas / Fort Worth 972-595-6100 1010 Isuzu Parkway Grand Prairie TX 75050

Houston 832-782-1000 8045 Northcourt Rd Houston TX 77040

Abilene 325-695-3430 4621 Maple Abilene TX 79602

Amarillo/El Paso/Odessa 806-376-4183 329 N Nelson St Amarillo TX 79107

Longview 903-758-7313 341 W. Cotton Longview TX 75606

Austin 512-834-9742 2101 E. St. Elmo Rd., Bldg 2 Suite 200 Austin TX 78744

Corpus Christi 361-882-4273 434 45th St Corpus Christi TX 78405   


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