The wine see-saw

Empty bottle 02  06.jpg
Sales of certain categories swing up, while others are in decline

When you look at the rapid fall in wine consumption in France, Italy, Spain, Portugal and Argentina, where drinkers have traditionally emptied more than half of the world’s wine bottles, you’d find cause for despair.
Surprisingly, this loss is more than made up by the enthusiastic discovery of wine by young people in places like Shanghai and Stockholm and others in Amsterdam and Manchester.
Who would have thought that the snow-bound residents of Finland would down an average of nearly 30 litres of expensive wine every year?

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