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Stormhoek is the official drink of the [Silicon] Valley alcoholic

I see Dave Parmet has been busy. From Valleywag:

“It can’t be a 90s bubble party without Absolut,” says Dot-com marketer David Parmet. “Could we say Stormhoek is the new Absolut?” With marketing blogger Hugh MacLeod pimping this wine in the Valley through branded prints, blogging, and sponsored geek dinners, Stormhoek is the official drink of the Valley alcoholic.

Dave and I go back a ways. He did some really incredible stuff for English Cut.

Elsewhere.

Stormhoek Activity