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the new stormhoek labels

suddenly123.jpg

I’ve started designing the new Stormhoek wine labels, which like I said earlier, should be hitting the shelves by Christmas. This is one of my first efforts, an updated version of a cartoon I drew back in 1998.

To me, wine and the human condition go together like two peas in a pod. So I want the designs to explore that relationship.

Could you imagine something like this on a wine bottle? More specifically, a wine bottle you’d actually take off the supermarket shelf and place into your shopping basket? Yes? No? Maybe?

N.B. This project is still very new. Virgin territory. In terms of label design, I don’t claim to have all the answers. Heck, I don’t even claim to have a tenth of them. But this is one steep learning curve that I am thrilled to be on. Watch this space.

[UPDATE: To see the new lable designs as they’re being rolled out, go here. Thanks.]

[NB. This entry was originally posted on my personal blog, gapingvoid.]

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