As you’d expect with such a glamorous wine, we are going to have an equally glamorous, sexy, super-fantastic launch party. The event will be held at 43 South Molton Street in Mayfair on the evening of October 9th. The party is by invitation only, but if you are a UK retail, restaurant or club person, email us and we will try to get you on the guest list.

Our friend Mark Eley, of the world renown fashion house of Eley-Kishimoto, won’t be able to attend as he is finishing up Paris Fashion Week, but Mark was so taken with The Siren that he has created a bespoke designs on Siren bottles to display at the party. The studio is now applying the designs to the bottles and they are looking really amazing.

In addition to fashion, Mark and his partner, Wakako Kishimoto, have done creative work over the years in industrial design as well, having designed for Volkswagen, Louis Vuitton, Mototola and Nike to name a few. We see it as a great opportunity to really integrate wine fashion and design. Next year, we should have a limited released of Eley Kishimoto designed bottles.

An Eley Kishimoto designed bus for London Transport

We’ll also have the usual assortment of super models, as our buddy Anina is getting her posse together for the event. A tattoo artist will adorn our lovely Siren on attendees arms, necks, breasts, buttocks, etc., I understand that we’ll be the first people in the wine trade to use the new stemless Dartington wine glassess. Allegedly, these glasses are so amazing that they can make any old Bulgarian Merlot taste like Petrus.

While we invited a number of our friends from the major UK grocery chains to attend, you won’t be seeing The Siren on any of the grocers shelves as it is destined for the restaurant, club and exclusive retailer trade only. We are thinking about a version for the UK grocers who have been so supportive of the regular Stormhoeks, but it will be some time off.