hitwise stats


Heather Hopkins over at Hitwise has some great stats on the Thresher virus:

The weblog for South African wine-producer, Stormhoek, which posted the voucher on 24th November, saw its website visits surge ahead of those to Threshers, capturing a 110 times larger share of visits than Threshers. On 28th November, the voucher was also posted in the forum of and 45% of visits to came from last week.

Wine retailers are trying to benefit from the frenzy. A search for “threshers” on Google yesterday returned a sponsored result for Sainsbury’s promoting 25% off wine and today, Virgin Wines was the top sponsored result, offering 50% off wine.


Stormhoek Activity