Just before Christmas, I got a phone call from a woman named Natasha, who said she was Channel 4 TV producer, asking me about my views on viral marketing and a flap over a glitch on the Hamley’s site. She was asking whether it was a real glitch or just a PR ploy.

I guess I gave her the answers she was asking for, as a little while later she called to see if she could send me a car to be on the noon news. I hastily replied, “Sure, no problem”, and as I put down the phone, I started to sweat.

Despite the fact that it wasn’t yet 11:00am, two hastily consumed glasses of Pinotage reassured me that I had made the right decision.

The car showed up and I was driven to a TV studio in Kings Cross, where upon my arrival, I was whisked into makeup and before I knew it, I was sitting in front of Samira Ahmed. She started firing questions at me.

As you can imagine, I wasn’t all that interested in talking about Hamley’s; what was on MY mind was the Thresher’s Virus and spelling S-T-O-R-M-H-O-E-K very slowly for all of the viewers (who watches the noon news on a Tuesday anyway?).

You can see for yourself, Samira had her agenda and I had mine, and somewhere for a few seconds, I think they met, but just as I was going to go into a schpiel on the Cluetrain and online communities, the interview was brought to an unceremonious halt.

45 minutes later we were having our office Christmas lunch. Our buddy Joe Wadsack, who is a real TV celeb joined us. He’s promised to guest blog for us. Not a bad turn of events.

Now for the main event:

[Click here to watch. Its not work or family safe.]

Unless you’ve been living under a rock over the last week, you’ve have heard about the fracas over the recently banned, Daniela Cicarelli vid. Some guys have all the luck 😉